Nikkie explains, “I’ve been noticing a lot lately that girls have been almost ashamed to say that they love makeup. Because nowadays when you say you 'love makeup' you either do it because you wanna look good for boys, you do it because you’re insecure, or you do it because you don’t love yourself. I feel lately it’s almost a crime to love doing your makeup."
Expressing ourselves with makeup is nothing new. Civilizations have used forms of cosmetics for centuries in religious rituals and to enhance beauty. Although some claim that makeup hides one's natural beauty, professional makeup artist and blogger, Nikkie de Jager, disagrees. “Enough with makeup shaming”, she says.