In this day and age of short attention spans and texting communications that easily come across as rude, it
sometimes takes a unique approach to bring people back to a common sense state of simply being polite.
Such is the case in this Roanoke, VA coffee shop and their simple yet brilliant approach to wake people up. Their efforts have since gone viral and for good reason.
CUPS Coffee & Tea first began gaining attention when this was posted on the menu board:
“One small coffee $5.00. One small coffee, please. $3,00. Hello, I’d like one small coffee please. $1.75.”
The image was a huge hit and went crazy on the internet. Then the image was printed in a newspaper in England.
News crews starting showing up to the coffee shop to check out the sign and talk with the people working there.

Here’s what the owner Austin Simms told them about his ingenious method to wake people up and bring back some genuine politeness to the world:
“I decided because I need to solve all the injustices of the world to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter.”
Check out this wonderful video and definitely spread this even further by sharing with all of your friends and family!
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