This commercial becomes his apology letter to his daughter, his wife, and to the women of his country. In India, it’s not uncommon for a “woman’s place” to be in the kitchen and in the laundry room — but #ShareTheLoad works to break down these stereotypes, encouraging husbands to help their wives around the house and bring balance to the sexes within the family dynamic.
In the stunning commercial you’re about to see, we meet a woman who is responsible for raising her son, working a full-time job, and maintaining her home — while her husband is able to sit back and watch TV.
We also meet the woman’s father who suddenly realizes how his behavior as a husband is perpetuated in his own daughter’s household once she grows up to have a family of her own. He’s struck with sorrow and regret, and decides to make a change for the better… starting now.
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